Sunday, September 16, 2007

iTunes WiFi Music Store -- and Starbucks

Part of Apple's new product announcements last week was the opening of the iTunes WiFi Music Store. Designed for use with WiFi-enabled iPods (currently, the iPhone and iPod touch), the WiFi version of the iTunes Music Store lets you purchase and download music directly to your iPod/iPhone from any WiFi hotspot, no computer required. Songs you download in this fashion are later transferred to you computer when you sync your iPod.

It's a great idea with some limitations. For example, you currently can't download DRM-free iTunes Plus tracks. Neither can you download videos. Maybe at a later date.

Apple also announced a partnership with Starbucks. If you hear a song you like playing at your local Starbucks, just tap your iPod's new "Starbucks" button to display information about the track and, if you like, to purchase and download it. Good deal for Starbucks, I'm sure, and an interesting application of the new iPod/iPhone WiFi capabilities.

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